How long kickstarter campaign

Crowdfunding algorithms heavily favor projects that are performing well within their first 48 hours. And anyway, why would you want to do that? You have the power to set yourself up for success. A strong community will help you hit your goal regardless of when you launch. But if you had a person list, then people could back your project. Depending on your funding goal and the average pledge amount, this email list might bring you closer to your goal.

Building an email list is how you do this. What type of project are you launching? Is it something best suited for the summer? People may not be in the right mindset to support your project if you launch in February. Like GoSun Inc.

GoSun Inc. While there may not be a universal, best time to start a Kickstarter or Indiegogo campaign, experts and experienced creators generally agree you should avoid Fridays, weekends, and holidays. Are you planning a crowdfunding campaign? Use our project checklist and worksheet to find out what to do before launching a Kickstarter or Indiegogo project.

Once your headline is written, you can move on to the page content. Do they clearly explain how your product works, why viewers need it and why you need backers to help make your product happen? Do you have a high bounce rate?

Are people lingering on and engaging with the page? Most importantly, are those who visit your page converting into project backers? Remember, the more time you invest in your project page before you launch, the higher your chances of success right from the beginning.

To learn more about how to build a solid project page or how to run a successful campaign, be sure to check out our podcasts and sign up for our newsletter. Sign up now to receive the Art of the Kickstart Crowdfunding checklist and notifications of new posts and interviews. Fill out the form below to subscribe to our weekly newsletter and get a free copy of our checklist for preparing for a successful crowdfunding campaign!

Home Blog. This is one of the most common mistakes I see in unsuccessful Kickstarter campaigns. The videos are simply too long to hold attention. Research shows that the ideal video length is between minutes. At 5 minutes, most people are at the limits of their attention span. Your video should function as a teaser that introduces you, the campaign, and gives the viewer a broad overview of the project. You can always include videos below the main video to display gameplay, tutorials, or more video footage of your product.

My product is of superior quality and is a better alternative than the competition. All I have to do is show that, and people will buy. They buy with emotion.

So you have to cultivate that within a potential backer in your video. There are many types of emotion you can go after: laugher, excitement, concern, anxiety, curiosity, anger, hope.

When you do that, people will continue to watch.