The ability to listen — to figure out what a client needs, and then fulfill that need — is a highly sought-after trait. Part of an account manager's job is to create budgets and schedules for meeting their accounts' needs. They also make sure deadlines are met for product development efforts manufacturing industries , or client projects service industries. They will also communicate clients' agendas to staff and management, and relay any concerns and capabilities of their company to the client.
Many account managers also search out, find, and solicit new customers, therefore sales is part of the job as well. The difference between a salesperson and an account manager is that instead of selling the account and then handing it off, the account manager maintains an active role post-sale.
In advertising, that may mean overseeing the execution of ads. In software, it may mean overseeing the execution of a new system and helping to train the client. In manufacturing, it may mean making sure that orders are delivered on time. Learn about key job responsibilities, salary, sales vs account management, and much more in this guide.
Excellent communicators with a commitment to client satisfaction often thrive in an account management career.
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The common exception being small firms with limited staff where duties can overlap out of necessity. Salespeople focus on drawing in new customers. They bring in business through actions such as cold calls and following up on leads. After a salesperson closes a deal, the company assigns an account manager to the new client. The account manager assumes responsibility for the account from that point on.
Account managers foster good relationships with the specific clients they serve. Making that happen involves duties such as:. Attending to these responsibilities requires a variety of competencies. Those interested in account management benefit from the ability to do the following:. In your account manager cover letter , be sure to show how your skills and previous experience apply to the opening. Following college, aspiring account managers often start out in either entry-level sales or customer service positions.
Such roles enable them to hone the interpersonal skills critical to success as an account manager. Once working as an account manager, some professionals seek to enhance their credentials by obtaining certification through the Strategic Account Management Association. Effective account managers may advance on to an account director position, which involves overseeing several account managers.
Account managers typically work in an office setting, on-site or off. They may travel in order to meet with clients, and are often able to work remotely. As those they serve expect responsiveness, account managers sometimes find themselves needing to be available on evenings or weekends. To see which organizations are hiring right now, check out the FlexJobs database of current account management jobs. Just purchased the Monthly plan. Just purchased the 3 - Month plan.
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Get Email Alerts. Account management is a client-facing profession: Account Managers need to be good with people as they spend considerable amounts of time communicating with a large number of clients. Besides having good interpersonal skills, they need to be attentive listeners so that they are able to understand the expectations and needs of their customers. Furthermore, the role can sometimes be challenging if a client is not satisfied. Knowing how to keep your cool and manage conflict is therefore an essential part of maintaining a successful client portfolio.
Account Managers are frequently in contact with members of the sales team since the latter is the first point of contact between a company and its clients. Often in contact with the tech department as well, Account Managers relay feedback from clients—whether about a website, application, or another topic—to the Product Manager.
Account Managers who have a good performance record will most likely go on to become Senior Account Managers. Depending on the company, it is also possible to become a Key Account Manager. Finally, it is common to be promoted to roles within the sales department or business development unit. Follow Welcome to the Jungle on Facebook on LinkedIn and on Instagram and subscribe to our newsletter to get our latest articles every day!
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